Executive Summary ships gild capital of southwestward Carolina/HCA Health fretting batch friendship Founders Richard Scott and Richard rainwater job The fellowship was a for-profit organization and the largest infirmary alliance in the world. Business Start- up bes Scott and rain separately put up $125,000 and financed the obtain with $65 million from Citicorp. The Market The go withs marketing aim cost was an ambitious $ atomic number 6 million per fiscal year or more. The advertising campaigns were predatory and saw no boundaries contend the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, community ground not-for-profit hospitals, clinics and health care centers. crossway/Services They provided highly overpriced health care and serviced anyone, anybody or anything that could terminus in a profit. emulous Advantage beingness larger than manner and charging so much high in a high place the competition. Risk/Opportunity What seek? We are invincible! The companys motto was, The opportunity to rip you off is at present. The Companys Downfall view they could steal from the government and the taxpayer still could never be caught. The Punishment One- fitting the largest healthcare fraud content in the United States taradiddle and Two- An investigation that settled at a net study of $1.7 billion dollars.

Columbia/HCA health care Corporation: The Beginning The healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit the Columbia Healthcare Corporation. At the time, the 34-year-old Scott was a potash alum of two the University of Missouri and gray Methodist University Law inculcate; Rainwater was a spike Worth financier, a self-made billionaire. In September 1993, Columbia merged with Galen Health Care, which had in front been spun off from Humana. It now owned 99 hospitals in the the States and internationally. It expand its policy of sell ownership stakes to physicians in instal to bind them to the...If you take to get a complete essay, erect it on our website:
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