West Lake

double-u Lake photographic plate Furnishings Ltd. Case Study westmost Lake Home Furnishings Ltd, a Toronto based manufacturer of star sign goods, began its trading operations in 1970s. It started with hold over lamps and slowly expanded the rake of operations to floor lamps and inflaming fixtures. Most production takes ship overseas accounting to 90% and the remaining 10% is fabricate in Canada, to utilize bypass term orders and customized projects. West Lakes wrinkle strategy is to lead in the dwelling furnishings industry, providing unique and modernistic designs according to customers needs and in like manner to modify its internet business. The Canadian marketplace for lighting and lights fixtures is rattling competitive. all(prenominal) retailers contributed no more than 20% and in 2006, this retail market accounted for $900 million. A wide variety of lightings and fixtures were offered by the sell chains. It displays nearly four national brands and a private recording set line on that pointby letting customers choose home furnishings to their style. If there is an increase in harm from either of the competitors, customers will lieutenant to the closest substitute that is less expensive. Similarly, the threat of new and certain entrants with products closest to the existing company designs and reduced legal injurys affect the set-back firms.

As Asia turned to be the base for low-cost production, whatever retailers shifted their production in China, particularly, thus providing wide ranges of products to consumers, at queer prices. Consumers preferred a small set of retailers when buying home go! ods and the large national brand stores remained top in their list. They also gave preference to small retailers who were specifically marketing customized designs. Charles Bowman, the CEO of West Lake Home Furnishings, was offered a proposal on May 2007, by one of its top wholesale customer to reduce the price of decorative lamps from $69.99 to $29.99 for one year. He assures to provide a queen-size shelf space and more unit sales. A exit firm...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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