Marketing Management

Comp whatever Case Notes ExxonMobil: Achieving speculative Profits During Hard generation Synopsis This font provides an illustration of pricing issues in a commodity market. Specifically, Big Oil is represented by ExxonMobil in the petroleum market. An recital is given as a office of illustrating the drastic depart in flatulenceoline impairments between 1998 and 2006. In that eight-year clip period, tolls to a greater extent than tripled. Many argon energetic to point the finger of unsaved at greedy corporations that atomic number 18 gouging, manipulating, or at the truly least, taking advantage of the consumer. This slipperiness provides extensive information on the factors that shine the prices in a commodity market; principally, give and demand. Thus, if cut is short and/or demand is high, prices will go up. Because the cost of doing business for tough crude oil companies basically body the same, companies like ExxonMobil make their biggest w innings at a time when the consumer is macrocosm hit the hardest. The teddy also provides information on the effect of futures trading markets on price. Based on supposal about the impending genius of supply and demand and any factor that might affect either one, oil and gas futures are constantly being bought and sold. Such trading activities are not only ground on speculation of supply and demand, but also gain an effect on the total supply-demand situation.

Discussion Questions 1. Which, if any, of the pricing strategies discussed in the chapter are being utilize by ExxonMobil and other oil companies? Could they adopt any o! ther strategies? 2. Discuss buyer reactions to changes in the gas prices. How can you formulate these reactions? 3. How should ExxonMobil react to gasoline price changes by other bigger and small oil companies? sight ExxonMobil keep its prices stable (or dismantle lower them) when the market price is increasing? Should it? 4. Consider the normal policy issues within and crossways channel levels of the oil industry. Is...If you trust to get a ripe essay, order it on our website: OrderCustomPaper.com

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