Auditing

CSR as Reputation Insurance: PRIMUM NON NOCERE Dylan Minor John Morgan or many ?rms, the most precious asset lies not on the balance sheet, nor in the human capital of the workforce, but preferably an in its nature. For instance, IBMs theme for creation an enterprise-friendly and ef?cient solutions provider has enabled it to taunt rivals for concern over many years. McDonalds reputation for world a family-friendly and economical place to eat has sustained its product share in the face of ?erce competition from other(a) chains. However, reputation ass be a fragile thing. Consider British crude oil (BP) and its young oil spill in the disjuncture of Mexico. enchantment BP had for years invested in its sunburst logo and various do right-hand(a) and be green campaigns, its reputation quickly slipped external in the midst of tragedy: its ?rm take account was decimated by bonnie about $100 billion.1 Another example is Toyota, which became the largest automobile producer by dint of its reputation for reliability and value but has suffered as allegations of wrong accelerators and cover-ups of these problems have come to light. This can be seen vividly in the resale market where even Toyota vehicles unaffected by the recalls declined in value by an estimated 4-5%.

2 Likewise Dell, which became the leading PC manufacturer for the most part on the basis of persona and low price, has suffered reverses in recent years owing to laptop computer batteries catching ?re and other quality control problems. This has contributed to a cumulative loss of a third of its market value.3 I n short, reputational risk is one of the re! port business risks that ?rms face. The usual business responses to such risks are to frolic to insurance markets or to self-insure. For instance, Google, whose reputation rests on the reliability and fixity of its search results, takes the unusual tonicity of designing its own servers with peculiar(prenominal) features such as a procure internal stand-in power system, to maximize reliability and ef?ciency should a problem arise.4...If you wish to get a full essay, lodge it on our website: OrderCustomPaper.com

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