Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. According to statistics provided in a down through written by Encyclopedia Popcornica, ?Americans swallow up 17 jillion quarts of popped popcorn annually or 54 quarts per man, charwoman and child. Although world-wide gross sales of popcorn are steadily increasing, American consume more(prenominal)(prenominal) popcorn than the citizens of any other country? (1). The seize similarly billed that it is one of the most wholesome and stinting fares usable today. In another market inquiry report by Mercury News, it is indicated that ?As a nation, we eat more popcorn than any other country in the world- or so 60 quarts per person a year. Similarly, burnt umber usance by Americans is also very high in the fall in States. In an article, Chocolates, the authors print that ?the united States leads the pack in drinkable drinking drinking coffee bean patenting? (Lin & Hwa 1). They come along indicate that blush though Switz erland leads in per capita chocolate consumption, the United States does 13 billion dollars annually in retail chocolate industry opus the Swiss chocolate industry is outlay about 809 cardinal dollars. In another research report on chocolate consumption, author Sandra Yin reported that the United States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is grown business in the United States! Considering the high levels of consumption of both popcorn and chocolate, this research news report describes a selling intention for the ultimate popcorn have it away ? chocolate covered popcorn.

This food product willing be marketed on behalf of two rise up known male monarch house companies which produce popcorn and chocolate world wide. The marketing plandescribed in this research paper will take into visor key principles of marketing to introduce chocolate covered popcorn into the American marketplace. The marketing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an effective marketing strategy. it is also trounce to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, position it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper