Sportswear Market Assignment Example | Topics and Well Written Essays - 2250 words

Sportswear Market - Assignment ExampleThis consumer demand has lead to companies like ours, which exclusively cater to this constituent of society, sell the sports carrefour like hot cakes because sportswear has rapidly turned into an ever-growing and lucrative market. The youth form a majority of the total buyers of these products. Parry, 2004 has rightly stated that thither has been a significant change in the sports market over recent years driven by a number of key factors, including the high-profile media coverage of sport, the huge merchandise budgets of the global brands and the increasing room assembling of sports clothing.Keeping in mind this global scenario I would like to bring to your notice that it is the best quantify to launch a product like our casual footwear. We are bound to be successful if we do the proper planning by using appropriate planning tools in order to pose our marketing objectives and strategies successfully. According to Ideas factory, Market research pundits estimate that only 20% of all sports footwear will be used for the purpose intended, with the majority being flaunted as casual, fashion or even collectors items. Even fashion giants are trying to lure the local as well as international market segment with their sportswear products. It has rightly been mentioned by the Ideasfactory website that, The trend has persisted since the mid-1990s when Jil Sander took a shine to Pumas King football boots and had them modify for the catwalk. Hence being a company that spealizes in sportswear, we have 100% potential to shine in the casual footwear for youth market. Only one thing that we should concentrate on is that todays market particularly youth not only get motivated by the comfort quotient barely the fashion quotient too. So we have to belong to the fashion pack to avoid any bumpy ride in future. part of planning toolsOur company can make use of the following planning tools to be able to develop its marketing objecti ves and strategies to reach out to its target market.Boston Consulting Groups Product Portfolio Analysis It is one of the best product portfolio analysis methods. According to this we have to first classify our Strategic Business Unit (SBU) - our new product the casual footwear on the following dimensions.1.Relative market share (horizontal axis) - through this we will be able to derive the power of our product in the market.2. Market growth rate (vertical axis) - through this we will be able to forecast the market attractiveness quotient.If we divide the matrix into four areas we will get four categories of SBUs from which we can conduct the household of SBU our new product belongs to. These four areas have been named in the following waysStars those products that are immobile in the market in comparison to their competing brands. They need great investments because they are considered high growth ventures. funds Cows these products have low growth rate but their market share is very high. As they are well established and successful, they dont need much investment. But they need to be managed rigorously so that the profit continues, so that company can use this profit for heavy investments required by the star category of products.Question Marks The products that come under this category have low market share but they operate in markets that see higher growths.