What adjustments to prices could Moscows Kofe Haus Essay

What adjustments to prices could Moscows Kofe Haus ( ) restaurant formulate in order to back out more customers during the recession - Essay ExampleMany assumptions will have to be made repayable to a lack of good market data, typical of the non-transparent Russian business operating environment.An anecdotal drudgery analysis and literature review was conducted to find solutions to the difficult economic conditions confronting COFFEE HOUSE in the spherical recession. Marketing strategies and business models from North America were examined. Local competition was surveyed and the target market consumer was profiled. Although the North Ameri jackpot market leaders have a dominant world position, they have also suffered during the recession. Not either the strategies and tactics are applicable in the Russian market but few techniques were adapted with some reservation.COFFEE HOUSEs strength lies in its long history adapting to local market conditions, close contact and using of l oyal customers. An evolving strategy must respond to deteriorating purchasing power of consumers and possible loss of market division to new competitors. A shift away from food-based price discounts towards value-based espresso drinks is recommended.The retail hospitality industry is generally compromising to downward swings in the economy. Coffee retailers in specific exist in an extremely competive environment and regard a strong strategy to survive. The retail coffee market is generally susceptible to fickle consumer tastes and highly price sensitive.Russian coffee and tea franchises are relatively young and it is assumed that much can be learned from experiences in the international arena where a longer track record is evident. Additionally, the hotter emulous scene in mature markets may provide excellent examples for where the Russian market can attend to evolve. Coffee establishments in North America, Europe and Australia have already weathered economic downturns and have use creative tactics to maintain profitability. These examples, if carefully selected fit unique Russian consumer demands, may provide a attractive pathways