Online Education Market Research Essay Example | Topics and Well Written Essays - 2000 words

Online Education Market Research - Essay Example The researcher has formulated research questions and objectives that will be achieved through primary and secondary data analysis. The research methodology is based on antipositivist research philosophy, inductive research approach and primary and secondary data analysis that assist each other in a great manner. Questionnaires will be designed to seek views and opinions of respondents on the research topic along with in-depth interviews based on snow ball sampling to understand and analyze the beliefs and opinions of respondents on online courses and overall usefulness and feasibility. At the same time, few hypotheses have been formulated that will be tested against the views and opinions of respondents in a critical manner. Based on the overall analysis, certain recommendations and conclusions will be formed that will help in understanding whether the proposed aim and objectives of the research have been achieved or not. Overall, the research has been designed in a logical and descriptive manner that will help in understanding the impact and influence of online courses in a significant manner. Life often offers a number of opportunities that are often accepted or rejected on the basis of priorities. Education can be considered as one of the most important priorities that is affected by lack of time and few other priorities like jobs, family look out and lack of sources and resources. In this regard, online courses have emerged as a savior for a number of students willing to learn along with adding value to their life in a desired manner ... f the most important priorities that is affected by lack of time and few other priorities like jobs, family look out and lack of sources and resources. In this regard, online courses have emerged as a savior for a number of students willing to learn along with adding value to their life in a desired manner (Nagy, 2005). When having a busy schedule; sometimes, it becomes hard to attend college and with little flexibility being offered by colleges, students tend to miss their important lectures along with missing valuable learning. However, with the advent of the online courses and learning, things have been changing at a rapid pace with a number of students willing to opt for such courses offering them a flexibility of striking a right balance between their education, personal and professional lives. The research aims at identifying the importance and worth of online courses in changing the conventional trend in the university education industry along with identifying ways to improve the quality of online courses and learning. In order to achieve the research aim, these objectives have been formulated: To identify the role of online courses in the conventional university education industry To analyze the acceptance and benefits of online courses along with identifying ways for improving them The research questions formulated for this purpose are; will the online course become the new trend in the university education industry and how to provide better online courses to university students along with finding ways to manage and meeting the expectations of students in a desired manner. Organization Background The organization chosen for the research purpose if DeVry University that is the parent organization for Keller Graduate School of Management and many other colleges.