Essay --

JFC is building a competitive advantage to go against some global competitors such as KFC, McDonalds and Burger King. The secrets of its success from perspective of trade are focusing on the Filipino market, building brand equity and offering variety and convenience. JFC builds actually strong brand equity. The brand sign is the bee, which is really engraved to the minds and police van of Filipinos. And also they are engaged in socio-civic programs to serve its communities. JFC puts major resources in the Filipino market to serve local style meals that cannot be set in competitors chains. They serve spaghetti, rice and burgers in Filipino style. JFC is offering a menu with a wide variety of meals. And JFCs one-stop outlet volition bring convenience to all customers. From perspective of operations, JFC is learning McDonalds in operation(p) systems and trying to gain more control on costs, redevelopment and feature to be able to reduce production time and ensure fiber and high er(prenominal) standard of cleanliness.From perspective of human Resource, JFC provides high-class services in its stores. JFC is only looking for service-oriented staff through high- standard processes of recruitment and selection. JFC offers higher compensation to increase staff loyalty and encourage better service performance. JFC also offers purporting programs to help staff to gain necessary skills and builds a better working environment to increase the standards of service.2.Although the new brands have its take in different identity JFC can still leverage its resources and skills in management, recruitment, training, selection, marketing and logistics. And also they can use economies of scale to reduce cost of production. I think that there should not be dilution of the Jollib... ...e brand equity. JFC should bring the analogous IT system technology to ensure operation efficiency and understand consumer trends overseas.JFC should range out what the local customers want, and build localized service standards. And also they should train local staff by using the same methods to train its outgo crew to ensure consistent high-level service. 5. I believe that JFC should subdue on the Philippines market since this market is growing at the fastest yard and has 89 percent of all stores.And JFC should also focus on chinaware market since Chinas market and economy are create very quickly, and both McDonalds and KFC are operating very sound in China.However, expanding in overseas should not be the main focus. It takes a lot of efforts, investments and costs, especially marketing cost to introduce this unfamiliar forage culture to the local customers.